In this work, a mysterious line of wondrously simple denim clothing called "Gabriel Hounds" catches Bigend's eye for their innovative use of secrecy in marketing, and he hires Hollis to identify the brand's creator. When Hollis objects she is hardly the best person for this job, suggesting instead someone who might understand the fashion world better, Bigend replies, "But that's exactly it. Because they 'understand all that' they won't find the edge. They won't find the new. And worse, they'll trample on it, inadvertently crush it, beneath a certain mediocrity inherent in professional competence." Bigend is an immensely compelling figure, who prides himself on his ability to always select the exact right person for a given job... makes me wish I could work for someone like him!
Hollis' partner in the search for the Hounds' creator is Bigend's rescued drug addict, hyper-alert and sensitive Russian translator Milgrim, who has been put to work researching military uniform contracts. Of course, working for Bigend means being swept up in his machinations, and this tale follows the ensuing drama.
Always a pleasure to read Gibson, and now I've read his entire works!
The Sprawl Trilogy:
- Neuromancer
- Count Zero
- Mona Lisa Overdrive
- Virtual Light
- Idoru
- All Tomorrow's Parties
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